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Introduction to marketing : theory and practice / Adrian Palmer.

by Palmer, Adrian.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, 2009Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 PA IN.

Introduction to marketing : theory and practice / Adrian Palmer.

by Palmer, Adrian.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, c2012Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 PA IN.

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